Brilliant Ads Show the Danger of Cutting in the Wrong Place

A new series of print ads by Brinox is catching eyes for its clever and irreverent campaign. Advertising a line of knives, the campaign emphasizes the importance of the right cut by showing how the wrong cut can really change things. Using seemingly simple words, broken in the wrong places, the ads show how harmless words can take on new meaning. It’s equally brilliant and hilarious, even more impressive for its simplicity. A+ all around. 

#TBT: 3D Computer Graphics from 43 Years Ago

When Toy Story first came out, we all had our minds blown. The 3D animation was ahead of its time, but even those “incredible” animations look a little dated compared to Pixar’s latest computer-generated works. Still, 3D has been around for quite some time and the minds behind Pixar have been experimenting with it for over 40 years. Back in 1972, Ed Catmull, now president of Pixar Animation Studios and Walt Disney Animation Studios, and Fred Parke were experimenting with computer animation, making a rendering of Ed’s left hand. Although the technology has evolved since then, it’s pretty cool to see what early attempts looked like. They weren’t half bad.

6 Creative Book Trailers Almost More Interesting Than the Books

Whereas book covers were once the most visual aspect of a book’s marketing, the book trailer has become its own art. You’ve seen them. Sometimes it’s a cheesy promo piece for some celeb author’s new work, sometimes an enigmatic collection of what appears to be stock clips. As social platforms and visual storytelling move front and center, the publishing industry has evolved, smartly using these videos to help market the written word. But not all are created equal. Here are 6 book trailers that not only did their job but did it so creatively they can practically stand on their own. 

Google’s Project Sunroof Lets You Know if Your Roof is Ready for Solar

With lower priced solar and big players like Elon Musk in the game, people are warming up to solar. While getting it installed on your home is easier by the day, there has been a barrier remaining: will it even work on your roof? Now Google is coming to the rescue with Project Sunroof.

5 Charts to Make You Laugh

Sometimes we like to express ourselves through charts. (We can’t help it; we love all things visual.) Whether it’s a little trend we’ve noticed, an everyday annoyance, or a random observation, here’s what’s on our mind this week. 

4 Dope Things People Are Doing with Favicons

The favicon is the smallest canvas on the Web. But a lot can be done in that 16×16-pixel space. Whether used to showcase a product, create a cohesive brand experience, or try something totally experimental, clever designers are making the most of that little square. To give you a little inspiration, here are the cool things designers are doing with favicons. 

New Research Says Cerebellum Contributes to Creativity

Whether it’s electrical stimulation of the brain, taking a walk, or doing something boring, scientists are constantly looking for ways to help us be more creative. Neuroscientists are particularly interested in which areas of the brain contribute to or control creativity, and new research is giving us a little more insight. A new study by Stanford’s School of Medicine and the Hasso Plattner Institute of Design has found an unexpected link between creativity and the cerebellum, the part of the brain that controls movement.  

A Mind Blowing Animated GIF Shows How Speakers Make Sound

Whether you pop some Beyonce on the stereo or play some OK Go on YouTube, you’re listening to sound coming from some kind of speaker. Get a bit more technical (or a LOT) and you’re actually sensing air molecules hitting your ears in waves created by the push and pull of that speakers mechanics. Sounds pretty nifty, but now we’re curious: how exactly does a speaker travel back and forth at the exact rate and distance to make you hear Beyonce and not Beethoven? How Speakers Make Sound is an exceptionally detailed moving infographic that breaks it all down.

Vice Sports Series ‘The Moment’ Captures Extreme Sports Using YouTube’s 360-Degree Virtual Reality

Do you have the itch to do parkour jumps and backflips, but don’t quite have the skills to pull them off? Well, good news: Vice Sports just released a video of parkour athlete Ronnie Shalvis running around the desert of Utah’s Goblin Valley Skate Park, and it uses YouTubes’s 360° video playback in all its glory. This is about as close to doing a backflip as you’ll probably get.

Washington DC Just Officially Adopted a 70-Year Old Font, And It’s Probably Thanks to Shake Shack

Washington DC now has an official font. Neutra, a 70-year old typeface will be used for all city communications, and if it looks familiar, that’s because the same typeface is floating above every Shake Shack hamburger restaurant.